About me
I am an experienced UX/UI designer from the Netherlands. With over 18 years of experience and a strong background in product, brand, and marketing, I passionately strive to create seamless user experiences.
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My design process involves data-supported user research, rapid iteration, and a user-focused UI.
Years of experience as a digital designer, art director, and UX/UI designer have helped me translate (complex) business objectives into relevant solutions for users.
I strongly believe that a UX-focused approach bridges the gap between business objectives and enjoyable/relevant experiences for end-users, with the aim of creating valuable products and services.
Experience
Lead UX/UI designer – TKP Pensioen (a.s.r.)
2026 – present
As a Lead UX/UI Designer, I drive UX vision and product design direction across teams, align stakeholders around user-centered outcomes, and ensure design quality and consistency at scale. I continue to evolve the multi-brand design system, while collaboration between UX, product, and development.
Senior UX/UI designer – TKP Pensioen (a.s.r.)
2023 – 2026
As a Senior UX/UI designer, I am responsible for designing user experiences, building and maintaining a multi-brand design system and coaching junior designers.
Senior UX/UI designer – Blauwe Zone
2020 – 2023
As a Senior UX/UI designer, I am responsible for designing user experiences and leading innovation and business development within the organization.
Senior Art director (UX/UI) – Blauwe Zone
2015 – 2020
Responsible for identifying user needs and conceptualizing and designing user experiences for various brands.
Art director online (UX/UI) – MAS Outreach
2009 – 2015
As an Art Director – UX/UI designer, I laid the foundation for UX design within the organization, leading to improved online user experiences for customers/clients.
Art director – Outreach Media
2007 – 2009
As an Art Director, I was responsible for designing digital solutions, leading photoshoots, and supporting the creative processes of the agency.
Roles
Within the role of UX/UI designer, I have performed various roles depending on the type of project.
• Strategist
• Concept thinker
• Researcher
• UX/UI designer
• Product designer
• Business developer
Expertise
• Strategie
• Concept
• UX/UI design
• Art direction
• Interaction design
• Product design
• Branding & Marketing
Skills
• Creativity
• Goal-oriented
• Results-driven
• Decisiveness
• Judgement
• Commercial ability
• Learning ability
• Quality-oriented
Tools
• Figma
• Sketch
• Invision
• Adobe
• Lookback
• Hotjar
• TheyDo
• Shortcut
• Trello
• Slack
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