About me
I am an experienced UX/UI designer from the Netherlands. With over 16 years of experience and a strong background in product, brand, and marketing, I passionately strive to create seamless user experiences.
About me
I am an experienced UX/UI designer from the Netherlands. With over 16 years of experience and a strong background in product, brand, and marketing, I passionately strive to create seamless user experiences.
My design process involves data-supported user research, rapid iteration, and a user-focused UI.
Years of experience as a digital designer, art director, and UX/UI designer have helped me translate (complex) business objectives into relevant solutions for users.
I strongly believe that a UX-focused approach bridges the gap between business objectives and enjoyable/relevant experiences for end-users, with the aim of creating valuable products and services.
Experience
2020 – Present
As a Senior UX/UI designer, I am responsible for designing user experiences and leading innovation and business development within the organization.
2015 – 2020
Responsible for identifying user needs and conceptualizing and designing user experiences for various brands.
2009 – 2015
As an Art Director – UX/UI designer, I laid the foundation for UX design within the organization, leading to improved online user experiences for customers/clients.
2007 – 2009
As an Art Director, I was responsible for designing digital solutions, leading photoshoots, and supporting the creative processes of the agency.